
My boss told me about this great new website called
Etsy where one of her friends is selling her homemade goods. Generally, when I hear the word homemade, I associate it with words like
tacky,
tasteless,
unfashionable,
cheesy,
crude, and
garish. (Not that anything I have ever made would fit into any of those catagories of course!) But I checked out the site anyway, and boy was I ever blown away. Not only are the products classy, the site design and interactivity is leap-years beyond anything I have ever seen. The site is actually FUN to browse through. I have only made it through the first two "Ways to Shop," via Color and Treasury, because they are just so addictive. When you zoom your mouse around the color block colors bubble up and then slowly bubble down and disappear as your mouse gets farther away. Once you click on a color a bunch of snapshots of different products of that color appear and you can zoom in on them, visit their individual pages, or click, hold, and throw them off the page. As I said, really fun! The treasury puts together lists of similar items that are also fun to browse through.
This site kind of makes me think of when Old Navy became popular, with the slogan,
"Shopping is fun again!" This site gets my vote for best online shopping experience for it's layout, colors, and interactivity. Also, I like that it is open to the general public so that even artists who want to sell things online but can't afford their own storefront have a classy place to sell.
http://www.etsy.com/